Marketing & Advertising

Public Relations | Networking | Social Media

Expert Guidance for Better Results

Customers are the source of real growth. Green Power Systems (GPS) combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.  Are you looking for a complete, strategic marketing plan, or do you just need a tactical plan/roadmap to guide your marketing programs for the next few months?  Our marketing consultants are at your side, every step of the way with guidance and support for growing your business.  We provide:

  1. Collateral Material (Pitchbook, Presentations, Quotes, Proposals) & Support Documentation)
  2. Target Direct Marketing (Field Proven, Results Based)
  3. Canvassing (Phone, Door Knocking), Email Newsletter, Snailmail
  4. Competitive Profile Matrix (CPM, SWOT, 4P’s, Capital Integration, KPI)
  5. Financial Accountability:  5:1 ROI, TCO, 10:1 EVA, B | E, NPV & OCC

 

Driving to scale

Marketing to scale the business enables you to effectively (results) and efficiently (cost and speed) communicate to customers with the right message at the right time.  Marketing also helps generate customer demand and drive pipeline velocity for sales, which reduces selling costs.  Driving customers and prospects to one-to-many events (e.g., product launches, solution road-maps5, etc.) is a common way to scale with marketing.

Whether you need a quick fix or long-term strategy, our expert consultants provide the help you need and the results you want.  Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at GPS.  With our team of global experts, GPS brings depth of experience in the following areas:

  • Customer insights and segmentation: We help clients understand customer needs and behaviors to develop actionable segmentation from the resulting insights. We help clients define the target customer or “sweet spot”—the area of distinct advantage over competitors—to inform business decisions and investment allocation.
  • Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
  • Pricing: We help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.
  • Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost under-performing sales organizations.
  • Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
  • Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
  • Loyalty: We help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.
  • Go-to-market strategy: We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.

 

Customer-centric businesses build a virtuous cycle we call the “customer wheel.” We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.

Do you need help identifying the right customers, streamlining your product plans and developing competitive strategies? If so, you need someone who specializes in marketing strategy. Look for a consultant who has executive-level marketing experience that relates to your market or industry.

Plan to be actively involved, providing access to company and customer information and your business strategy. This effort may include customer research, competitive analysis and exploration of things like your sales process, customer relationships and technical capabilities.

Did you have something more basic in mind? Maybe you need help promoting an upcoming seminar, or launching a new service offering. In that case, a tactical plan is more in line with your needs. In fact, you may not even need a formal, plan document. Instead, a solid project plan with budget, timelines and deliverables may be enough.